The label’s collection was based on a picture book from the ‘60s called Where the Wild Things Are and was described as fantastical by many of the fashion press.
The campaign was shot by Tim Walker in Surrey’s Blackheath Forest, and plays on the ‘dark fairytales’ theme that Emma Hill introduced back in February and she is seen posing alongside huge woolly monsters.
‘The campaign was inspired by Creative Director Emma Hill’s visions of explorers, dark fairytales and fantasy travels, then brought to life under the direction of House and Holme. “The campaign is an interpretation of dreams and fears,” explained the campaign’s Art Director Ronnie Cooke Newhouse; “it’s very Mulberry – always iconic, ironic and a little bit naughty.”‘
In one image Lindsey is leaning against a tree with her eyes shut and mouth open, while playing with strands of her hair. She is clad in a furry gilet and checked shirt, with a huge paw visible next to her.
Another shot sees the model in a bright orange, knee-length dress, with matching bag and shoes. She is standing in front of a tree with her thumb seductively in her mouth – which behind the truck a huge, grey long-haired fiend can be seen.
The images were taken in London and are in black-and-white.