Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through “branding” which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-profit commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non profit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.
Advertising is one of the field which is very creative. And if your product advertisements are not creative and attractive enough then you can not survive the market competition. Here I am posting few of the most creative advertisements ever which will make you look twice at them.
Comcast: High-Speed Internet
Cemex – Fast Drying Concrete
BBC : See Both Sides Of The Story
Get Them Off Your Dog (Frontline, Flea Spray)
Your Contribution Can End Child Labour
Google: Find More Easily
Panasonic: Wide Angle
WWF: Act Now to Save the Planet
via : Shaanhaidar.com