November 3, 2013 at 1:46 pm

The ad which shocked India

This taboo busting ad has really took everyone with Shock in India. Widowed and divorced women have historically been shunned in areas of India. So imagine the nation’s surprise when jeweler Tanishq celebrated a second marriage in its new ad.

Tanishq is possibly the first to introduce remarriage in Indian advertising, India business outlet Livemint wrote.